Paria is an accomplished Emirati business leader with a proven track record of success in fostering growth in global conglomerates and start-up businesses. Throughout her career, Paria has held key roles at renowned corporations such as Siemens and GE, where she honed her expertise in branding, strategic marketing, and international partnerships. She worked cross sector which includes sectors such as smart cities, healthcare, aviation, energy, oil & gas and corporate. Drawing upon her deep understanding of the business landscape, Paria identifies opportunities that propel companies to new heights while making a lasting difference. Paria’s adeptness at navigating the intersection of the private and government sectors underscores her passion in fostering collaboration and driving synergy between these domains. Currently serving as the Business Development Lead, UAE Market for EY where she leads the business development team, driving growth and fostering strategic partnerships. Additionally, Paria is actively involved in supporting the start-up ecosystem, nurturing entrepreneurial endeavors in the healthcare & aviation industry. She has serves as a Global Shaper Alumni, an initiative of the World Economic Forum, where she has contributed to shaping the dialogue on global issues and driving positive change in Dubai.