Toufic Kreidieh is the Executive Chairman of the Board at BFL Group – one of the leading off-price retailers in the Middle East and Southeast Asia. With his extensive commercial and retail experience, he has steered the BFL Group to tremendous success, with over 100 branches spread around the world. Kreidieh began his career as an administrator in Saudi Arabia where he managed two jobs simultaneously. Kreidieh learned the importance of hard work and commitment at a young age and coins his success to the values gained during those early days. Being a seasonal speaker who delivers keynote speeches with great enthusiasm, Kreidieh enjoys connecting with people, whether it is with staff, business partners, customers or with aspiring entrepreneurs. His success story is inspiring for young entrepreneurs and a reminder that there are no shortcuts to success. Kreidieh is an experienced keynote speaker and advisor who enjoys building a connection with his team members, as well as aspiring business owners. He actively encourages his audience to support others in achieving their goals and enhancing their skillsets. Kreidieh has always been committed to giving back to the community and supporting several CSR projects. He strongly believes in projects that support the advancement of social change, art & culture and small businesses. Among other initiatives, he has supported the educational needs of students through a collaboration with the American University of Beirut, which led to a donation of over USD 100,000. Over the years, BFL Group has partnered with various charitable organisations such as: ‘Dar El Berr’, ‘Dubai Cares’ and the ‘Emirates Red Crescent Society’. Kreidieh’s passion for business has allowed him to implement remarkable innovations across the BFL Group. He is a firm believer in the importance of leveraging creativity and technology to deliver the utmost results.