Nicholas Watson is a prominent figure in the mobility industry, particularly in the Middle East. He is the co-founder and CEO of Udrive, a mobility scale-up based in the United Arab Emirates (UAE). Watson, alongside Hasib Khan, founded Udrive in 2017, and under his leadership, the company has experienced significant growth. Udrive is known for its philosophy that “mobility is a human right,” aiming to provide accessible and affordable mobility options to a wide range of customers Watson’s career spans over 20 years and is marked by his roles as a business leader, entrepreneur, investor, and advisor. He has a deep passion for business and technology, with expertise in fields such as mobility, fintech, cybersecurity, blockchain, and SAAS. His experience includes leading teams, developing products, and establishing a presence in various global markets including India and Africa. Nicholas Watson’s vision and leadership have been instrumental in the growth and innovation of Udrive, making it a key player in the evolving mobility and car rental landscape in the Middle East.