Lubna is a Saudi national and a partner at CONSULUM.
She is an expert in all aspects of media relations, and specialises in ensuring government leaders and organisations are able to use media engagements to promote strategic messaging effectively. Responsibilities included training Saudi and Bahraini government Ministers, running media for Saudi tourism launch, FII, HCI, MISA conferences, RHQ, WTD etc.
She is also experienced in coaching ministers and government spokespeople to enable them to maximise public speaking opportunities.
Lubna acts as an advisor to HRH Prince Fahad Bin Salman, Founder of the EIRAD Group.
Previously, Lubna was Bureau Chief at NBC News Saudi Arabia.