Jasmine Skee is CEO of Guild Esports, the esports team and entertainment gaming brand invested in by David Beckham.A commercially driven leader, Jasmine has secured valuable sponsorships with Sky and launched new initiatives driving further revenue like Guild Studios – a Gen-Z focused in-house production and creative agency helping brands immerse themselves within gaming culture.Bringing over 20 years’ marketing and senior management experience, leading high-performance teams and delivering compelling campaigns, Jas is the UK’s only female CEO of a publicly listed esports organization.A career spanning, sports, music, tech, gaming and entertainment Jasmine’s previous roles include Director of Propositions & Products at Three UK where she delivered partnerships with global brands Chelsea FC, Activision and Snap. Jas also held the title of Marketing Director at Live Nation, and prior to this, spent five years at O2 as Head of Music Sponsorship launching the then newly created O2 Priority moments programme.Priding itself as the number one esports team in the UK, Guild is at the pinnacle of driving positive change within the industry and led by Jasmine’s expertise and impressive track record in reaching audiences, is committed to providing a safe, inclusive place for all gamers to connect and play.
The GCC Club